18 members checked in today · white-glove GLP-1 accountability

The medication does its job.
We do the rest.

Optimize everyday

One personal coach. Intelligent nudges. Protocols that protect your muscle, bone, and gut while the weight comes off — and after you stop.

Coaching, not medical care · works alongside your prescriber · nothing charged until after your fit call
Three members power-walking together on a waterfront boardwalk at golden hour
Live from the member app — names changed, wins real.
40%
of GLP-1 weight loss can be muscle & bone. Defending it is the whole method.
26wks
A six-month arc with an exit — the off-ramp starts at week 20.
7days
The house rule: you never go a week without hearing from your coach. Personally.
25seats
Coach-tier cap. White glove doesn't scale — that's the point.
The method

Everything between prescriptions,
watched by one person.

Daily discipline check
Protein floor — 128g / 120g
Moved today — 32-min walk
In bed by 10:45tonight

Sixty seconds a day. Miss two and you hear from Daniel — not a bot.

Texts from your coach
Sarah — your ring says three short nights in a row. Tonight matters more than tomorrow's workout: screens off 10:15, bed by 10:45. That's the whole assignment. — Daniel
Triggered by her wearable · written in his voice · sent with his OK
A member mid-run at golden hour
The Frame — muscle & bone, defended
Your data, one watcher
Sleep6h 12m ↓ 3rd night
HRV41 ms
Flagged to Daniel2 min ago

Apple Watch, Oura, WHOOP — pair once, share what you choose, revoke anytime.

The cart writes itself
Greek yogurt 0% ⓚ · 17g protein
Chia + berries fiber wk 4: 22g
Electrolytes ×14 daily

Generated from your protocol weekly — kosher-friendly options flagged throughout.

The off-ramp
medication stops typical: ⅔ regained with the system: held

From week 20 we rehearse life after the medication — while you're still on it.

Real people

Built for real bodies
and real schedules.

Half our members start with nothing but walking — and that counts. Your plan is sized to the days and minutes you honestly have, and it meets you exactly where you are.

A woman in her fifties walking briskly at golden hour, focused and strong
Day one can be a 10-minute walk
A woman lifting a kettlebell in a bright home gym
By month three, the lift is part of you
A high-protein meal: salmon, eggs, yogurt with berries and greens in warm light
Protein first — the cart writes itself
The arc

Six months, engineered in order.

01
Foundation
floors in place
02
Stabilize
habits automatic
03
Build
muscle & bone
04
Refine
fix the weak link
05
Stress test
real life holds
06
Graduate
off-ramp rehearsed
Members

Hear it from people
who are doing it.

Composite voices from member check-ins and reviews · individual results vary.

Investment

Choose your level of touch.

Every tier runs your full protocol with automated nudges. What changes is how much of your coach's calendar belongs to you — more meetings, more money; more automation, less.

Pay by bank, save $5 every month. Nothing charged until after your fit call.
What this actually replaces

A private health coach with weekly sessions runs $300–$800/month — sessions alone. GLP-1 companion apps run $69–$138/month — and the coaching is an inbox, not a person. Protocol ONE is the weekly human plus the full protocol: training that adapts to your body, food built around your medication, sleep, skin, and the off-ramp plan.

Core
Automation-first · no meetings · scales
$89/mo
Choose
Coach MOST MEMBERS CHOOSE THIS
Weekly 30-minute 1-on-1 with Daniel — video or phone, every single week
  • Everything in Core, plus —
  • Weekly personal video review of your numbers
  • Direct messaging, one-business-day replies
$200/mo
Choose
$200/month works out to about $46 per session. Private health coaches average $86–$363 per session.
Concierge
For members who want it handled.
  • Everything in Coach, plus —
  • A direct line to Daniel — text anytime, same-day replies on weekdays, priority scheduling and same-day reschedules
  • Your week, reviewed — every Sunday, a short written brief: your wearable data, food log, and training from the week, and the three things that matter next week
  • Done for you — your grocery list becomes a placed order each week; your supplement protocol is managed end-to-end and auto-shipped
  • Walk into every doctor's visit prepared — before each prescriber appointment, a one-page prep sheet: your data, side-effect notes, and the dose questions worth asking
  • A monthly 60-minute deep-dive — once a month, your weekly session doubles: full review of labs, body-comp trend, and the plan for the month ahead
  • Partner included — your spouse or partner gets full app access, meal plans, and the grocery system at no charge
$349/mo
Choose
Limited to 10 members.
Prepay 6 months — half a month free: Core $490 · Coach $1,100 · Concierge $1,920. Prepay pricing already includes our best rate.
Common questions

Frequently asked.

Do you prescribe the medication?

No. Protocol One is a coaching program — not a medical practice. Your prescriber manages your medication; we manage everything else: nutrition, training, gut, sleep, accountability.

I'm in rough shape. Is this for me?

Especially for you. Zero genuinely means zero here — your first weeks can be walks and two gentle movements at home. No gym, nobody watching. The plan is sized to the days and minutes you honestly commit; two 15-minute days you do beat five you don't.

What happens with my wearable data?

You choose what to share — sleep, steps, heart rate, weight — and it goes to your coach and nobody else. Never sold, revocable anytime. When your data drifts from your plan, you get a text from Daniel, not a form letter.

Will you sell me supplements?

Not unless you actually need them. When something would genuinely help — protein on nausea days, electrolytes, vitamin D for bone — Daniel recommends it after your consult, pro-grade and third-party tested. He'll happily tell you when the answer is "none."

What happens after six months?

You graduate with the habits, the strength benchmarks, and a rehearsed maintenance plan — plus an optional alumni tier at $97/month with group calls and continued data watch.

Your plan takes three minutes to build.
Keeping it is what we're for.

PROTOCOL1NE
Optimize everyday
Protocol One is a coaching program. It does not provide medical care, prescribe medications, or replace the advice of a licensed clinician. Statistics referenced are from published GLP-1 research (STEP 1 & extension, SURMOUNT-OSA) and are educational, not a promise of results.
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